Sales·Analytics·Retailer engagement
Phygital Intelligence for the FMCG Sector in Morocco
Activate, monitor, and engage Morocco’s proximity retailers through one integrated physical and digital channel, without expanding your field sales force.
FMCG.ma in numbers
Scale you can measure
Trusted by
Trusted by leading FMCG brands
Beverage and food brands use FMCG.ma to activate and engage the proximity retailers that sell their products every day across Morocco.
About us
FMCG.ma connects FMCG brands with Morocco's proximity retailers, cafés, restaurants, hotels, and dairy outlets through an integrated physical and digital channel, to activate, monitor, and engage retail partners without expanding your field sales force.
Technology
Technology Platform
A friendly, smart platform powered by Voice AI that understands Darija, helps teams during calls in real time, connects smoothly with your ERP, automates WhatsApp flows, and supports your retailers 24/7 for stress-free operations.
Live · Darija
Voice AI for Local Dialects
Understands Darija, mixed-language ordering, and trained on actual FMCG product names and Moroccan retail vocabulary.
Darija
Mixed-language ordering
FMCG product names
Real-Time Call Assistance
Operators see live transcription during calls, AI suggests products based on history and flags unusual quantities before confirmation.
Live transcription
Product suggestions
Quantity checks
Smart Integrations
Direct integration with ERP platforms, and sales teams can access complete profiles including purchase patterns and payment history before store visits.
ERP
FMCG.ma
Sales team
WhatsApp Automation
Bulk messaging for activation and follow-ups. Automated ordering flows with confirmations and photo documentation.
Order confirmed
24/7 Hypercare Support
Round-the-clock assistance for retailers and continuous monitoring to ensure smooth operations.
24/7
Continuous monitoring
Why FMCG.ma
One integrated channel, physical and digital
A field and call center team, a B2B ordering app and an AI-powered data platform, working together from one place.
Sales as a Service
A sales force you don't have to hire
Call center operations handle inbound orders and outbound activation, while field operators take care of retailer follow-ups, promotion campaigns and audits.
60+
Team members
20+
Field operators
Retailer engagement
Retailers order directly
Proximity retailers, cafés, restaurants, hotels and dairy outlets order through the B2B app, track deliveries and pay digitally or on a POS terminal, with loyalty programs and trainings.
Analytics as a Service
Analytics that guide decisions
Sales consolidated across all channels: regional analysis, store performance comparisons, demand forecasting and promotional effectiveness tracking.
Featured in
FMCG.ma in the media
Moroccan newspapers, radio stations and business media have covered our work with proximity retail.
Get started
Get Started
We’ll demonstrate the platform using your actual product catalog. Partner with us in one or many regions and expand nationally.